As a member of the DMA North council I spoke at a Compliance Awareness seminar in Nottingham this afternoon. The strengths of a trade association like the DMA is to go far beyond educating its members as to the minimum regulatory regime they need to comply with. By pro-actively promoting best practice through seminars like these, you are seen to be taking a lead in the industry. And that sends a clear message to the authorities that the industry can effectively regulate itself and does not need the heavy hand of the law coming down on it.