Carl Hopkins telling it as it is

Carl Hopkins, who bought and sold JDA, spoke to the Marketeers Association recently about how after 16 years he bought the only place he had ever worked at. He then bought another agency 2 years later and sold the lot earlier this year.

He spoke frankly and openly about his dealings with the banks, VCs, his fellow shareholders to acquire JDA. Carl then bought Blueprint PR in 2005 and continued to add value to JDA doubling it in size to over £20 million billings before selling JDA to Martin Smith of The Direct Marketing Group.