Direct marketing is dead! Long live direct marketing!
Are the harbingers of doom right? Or does the electronic age bring more opportunity than ever? New communications channels – podcasting and vodcasting, online publishing, content aggregation, SMS and social networking – have all brought new opportunities for us as marketers to build relationships with customers and prospects.
Come and debate the future of our industry at a special event organised by the DMA North on Wednesday, 17 September in Nottingham. Further details can be found here