DMA undertake strategic review

There’s a good piece from Chris Combemale of the DMA on the future of the Direct Marketing Association. The Executive Board has been reshaped and reduced in size and there’s an advisory board which focuses on ‘thought leadership’.

This is something we on the DMA North Council are actively embracing. The key is in promoting best practice in direct marketing in all its forms and ensuring that our high standards of self regulation are communicated to Government. There’s an article from Chris in the current issues of the IDM Journal: http://tinyurl.com/yhdk6tr

David