Making a difference

However great the creative and the planning it’s often the small things that clients notice and which make for a great relationship. Going the extra mile is what counts. A small example of this was when we launched the new local entertainment complex (cinema and bowling) – it was a fantastic evening with everything going down to the wire (as usual). When the client introduced me to someone that night he commented: ‘these guys thought of everything, right down to providing 20 brollies in case it rained!”