Putting Rising Talent to the Test

I had an interesting day yesterday doing mock-up interviews with the Staffs Uni Advertising and Brand Management students. There were some real shining stars and some real talent that just needs some fine tuning. What’s interesting about the course is that it replicates the real agency environment, giving students an understanding of the fully integrated agency process, often working on live briefs. A competitive advantage for the students and a real benefit for employers…