Smart move for Smarts

I read in the Drum this week that PR agency Smarts is looking for apprentices to join their ranks (or aPRentices as they wittily call them).

What a smart move.

Not only do they give displaced employees from other professions the opportunity to flex their talents in PR, but they also fly the flag for the value apprentices can bring to a business.

We’ve done a lot of work at Yes Agency to raise the profile of apprentices with employers, and initiatives like this can only help to challenge the misconception that apprenticeships are for so-called ‘vocational’ jobs only.

Although, as the word ‘vocation’ comes from the Latin verb ‘vocare’ – to call, perhaps it’s not such a bad thing to choose a job that is your ‘calling’!

Amanda McDonald