The survival of the fittest

Well, there are two bits of good news on the ‘save our gym’ campaign that I’ve recently been involved with. The first is that the council have given us a ‘stay of execution’ of six months to start to generate a profit. The second bit of news is that the efforts of the Friends of Meir Gym committee of which I am a member, are already reaping rewards. Our target is for 99 new members within 6 months and we have already generated over 60 new memberships. Community marketing at its finest! Plus, thanks to copywriter Richard, we’ve got a fantastic campaign ready to launch.