‘We need to listen more’ says Obama’s Chief Technology Officer
Next week Harper Reed, the mastermind behind the social media campaign to re-elect President Obama, is coming to talk to us at the Direct Marketing Association’s Technology Summit. His simple message: ‘listen more to our consumers.’
Three lessons for marketers from the Obama campaign
1. Always listen to your audience a lot of times marketing is very one sided we are telling people and we need to listen more.
2. Metrics drive everything; we had a saying on the campaign if there is not a metric it does not exist. Every single thing we are doing has to be driven by metrics.
3. There is a lot of power that marketers have and in the future they are going to be the drivers of technology. So they must educate themselves.